The Future of Performance
In The Age of AI
Use AI where it accelerates performance, and keep human thinking where it counts.
Customizable keynote available in-person and virtually
Formats: ⢠Keynote 45â60 minutes ⢠Keyshop (keynote + workshop) 90â150 minutes ⢠Half-day or full-day workshop ⢠James tailors each format to the event and the people in the room.
Use AI to make work better, not just busier.
James speaks to scenarios many people now recognise in âAI-enabled workplacesâ. One colleague has become a LinkedIn âthought leaderâ, but youâre pretty sure most of the leading thoughts are from ChatGPT. Reports arrive with more polish, but the logic is thin and the author canât explain how they reached their conclusion.
This is the adoption paradox. Using AI more can produce more output without better work, and erode skills people no longer practise. So the question is not how much people use AI; it is whether AI makes the work better and the people doing it more capable.
James shares insights, case studies and practical tools from his work with Formula 1 teams and Fortune 500 companies, showing how people can build AI-employee alliances: using AI at depth while keeping ownership of the thinking that makes their work valuable.
The Future of Performance in the Age of AI shows audiences how to move beyond uncritical enthusiasm or blanket scepticism, and use AI deeply while strengthening the judgement, originality and accountability that AI can't provide.
THIS KEYNOTE IS PERFECT FOR:
- Businesses turning AI pilots and licences into everyday behaviour.
- Teams where weak AI output can damage decisions, client work or trust.
- All-hands events about transformation, professional judgement and workforce skills.
- Leaders preparing their people for what's next.
This keynote's signature model, the AI Integration Matrixâ˘Â makes your teamâs adoption patterns visible across two dimensions: depth of AI adoption and cognitive ownership. Four modes, Observer, Cautious Adopter, Accelerator and Strategist, turn a vague technology debate into a practical human performance conversation.
The AI Integration Matrixâ˘ď¸:
The diagnosis: Identify where you and your team's adoption pattern.
The action: Introduce a Provocation Checkpoint: Am I trying to grow or just get it done? What would I challenge? Whose perspective is missing?
The destination: High adoption and high cognitive ownership: people use AI extensively, but still selectively and critically.
Dr. James Hewitt is a performance scientist (PhD, Loughborough University) and the former Chief Innovation Officer for the coaching company behind 19 Formula 1 World Championships. The AI Integration Matrixâ˘ď¸ grew out of his research with leadership cohorts at a global consulting firm on how people adopt AI and what it does to their thinking.
What Changes:
More purposeful use
From uneven AI adoption to confident, purposeful use across the team.
Sharper judgement
From unthinking cognitive offloading to stronger human judgement and learning.
Better output
From faster output to better work people can explain and defend.
What The Audience Leaves With:
A team diagnosis
Identify the adoption mode shaping team behaviour, and the risk attached to it.
The delegate-or-coach test
Decide when to delegate to AI and when to use it as a coach that builds capability.
The Provocation Checkpoint
Challenge and verify AI output before it reaches a decision or a client.
âJamesâ talk was the perfect mix between leadership, motivation and technology.
It was entertaining and relevant at the same time. Our team loved the practical take-aways that were dropped into the story and some of them will definitely help to boost our performance. I would definitely recommend James for any corporate event.â
âFloor Bleeker,
Group Chief Information Officer, Accor Hotels
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